Site & Service Assessment

client: confidential
role: UX design, Visual Design

Overview: In an effort to clarify purpose and intent through digital design, the priority for one marketing team become clouded. Offering a fresh perspective through a critical lens, I evaluated the preliminary designs for an updated campaign. By assessing the user experience, flow of information, and valued elements, a brief summation of direction - to realign goals and design - was submitted to key stakeholders.

strategy: Google Docs, MS Word, Adobe CS, UbD [Understanding by Design]