role: UX design, Visual Design
The team at brixsy was in need of a landing page that would invite visitors to try the primary service with relative ease of use. Reducing text and emphasizing user direction with color and positioning of elements, visitors were driven to enter an address and begin their property profile search. Heatmaps were used to monitor site visits and analyze whether the newly designed landing page was helping to drive searches. Scrolling down the home page revealed a condensed search bar with additional calls-to-action for visitors to sign up or sign in.