Guiding Experience

client: V4 Design Specialists
role: UX design, Visual Design, Information Architecture, Business Development

Overview: With nearly 100 product styles, 350 sub-product designs, and 200 attribute options, V4 Design Specialists needed a logical, customer-friendly purchasing sequence. Creating sub-products within a particular product style allowed for a variety of ordering options from one product page. Logical sequencing was vital to the process in order to account for the optional attributes or product characteristics. Explicating client expectations and needs to various teams was supported with visual aids and textual references.

strategy: Photoshop, Illustrator, HTML/CSS, Adobe Business Catalyst