Building Community

client: The Philly Pack
role: UX design, Visual Design, Marketing, Business Development

Overview: The Philly Pack specializes in training challenging dogs - a growing industry and a service many dog owners in the Philadelphia region seek out. Trainers and mentors at The Philly Pack value their sense of duty to animals, people, and their community. In addition to their daily services - day training, classes, and socialization events - The Philly Pack offers instructional seminars for all levels of trainers. With online registration information accessible and marketable through social media and email campaigns, The Philly Pack has drawn in trainers [and trainees] from all across the country. Their goal: help create healthy and balanced relationships between handler and canine.

strategy: Google Docs, MS Word, Adobe CS, HTML/CSS, jQuery, Wordpress